HOME DEPOT REDESIGN PROJECT GOALS
Improvements to the Home Depot website would be achieved through competitive analysis to assess what competitors are doing right, best practices from Baymard and Nielsen Norman, and user feedback
Competitor analysis
Conducting a comparative analysis of Home Depot’s main direct and indirect competitors will be important to the improvement of the website because it reveals what Home Depot is doing right and if there are opportunities for improvement.
Assessment
Home Depot and its competitors will be rated on the following features based on how well they are executed from poorly to well done. N/A indicates that the feature is not offered.
HEURISTIC EVALUATION
Heuristic evaluation is a usability engineering method for finding the usability problems in a user interface design so that they can be attended to as part of an iterative design process.
Based on this test, several design recommendations were formulated for the User Test.
Recommendations
Improve visibility of text
Add “checkout as guest” and separate account creation from checkout
Improve usability and readability of the global navigation
Minimize ads
Organize promotions
Move visual category searching to the top of the home page
USER TESTING
The main goals of the user test were to test the readability of the home page, how users create an account, and how they navigate the website from home to checkout.
Three users were tested due to the time constraints of the project. These users ranged from 55 to 85 and had different levels of experience on the Home Depot website.
A zoom interview was conducted so I could walk users through the tasks and see what their screens revealed.
