MUJI Home light

This home light is a portable solution to Muji’s gap in lighting products. It draws inspiration from the form language of their aroma diffuser line and seamless home integration of their wall-mounted speakers to create an ambient light that can be used anywhere in the home. Whether used as a bedside lamp, a decorative accent on a shelf, or even carried outdoors for a cozy alfresco dinner, this portable home light offers versatility and convenience without compromising on style. It features adjustable brightness settings, allowing you to customize the lighting to suit your preferences and needs.

MUJI’s origin was a thorough rationalization of the manufacturing process with an eye to creating simple, low-cost, good quality products. MUJI’s goal is to give customers a rational satisfaction, expressed not with, “This is what I really want” but with “This will do”. Simplicity and emptiness yield the ultimate universality, embracing the feelings and thoughts of all people.

PERSONA

This person highly values organization in all aspects of their life. This person will go out of their way to reduce visual clutter in their space. They value routines and planning, and prefer to live preparedly. They invest in their personal care through relaxation rituals, a clean space, and mindfulness.

This person seldom purchases new items, but when they do, it’s largely essentials or items that simplify their living. They are frugal spenders, but will always go for good value over cheapness.